The freelance social media manager guide for 2022

HYVE

Apr 24, 2022 • 4 min read

First off, social media marketing is not about selling products or services. It’s about building relationships and engagement with potential and current customers.

That means that your content needs to be interesting, useful, and engaging. Don’t try to sell them anything in your posts - just focus on providing value.

As a freelance social media manager, you will be responsible for managing the social media accounts of your clients. This includes creating and posting content, engaging with followers, and monitoring comments and messages.

You will need to have strong writing and communication skills and experience with various social media platforms. It is also important that you are able to work independently and meet deadlines.

The good news is that there is a lot of demand for social media managers, so if you have the skills and experience, you should be able to find plenty of work. The bad news is that competition is fierce, so you need to make sure you stand out from the crowd.

While some businesses choose to hire in-house staff to handle their social media, others opt to outsource this work to freelancers. There are many benefits to using freelancers for social media management, including cost savings, flexibility, and access to a wider pool of talent.

There are ENDLESS possibilities in the world of freelance social media management!

Here are just a few examples of services you could offer:

Social Media Account Setup
Social Media Content Creation
Social Media Content Scheduling
Social Media Content Repurposing
Social Media Strategy Creation
Social Media Metrics and Analytics
Social Media Consulting
Social Media Graphic Design
Social Media Videography
Community Management
Customer Service

To succeed in this role, you will need to have a strong understanding of the various social media platforms and how to create and execute effective campaigns. You should also be able to effectively manage multiple clients and projects at the same time. If you’re interested in becoming a freelance social media manager, here are 10 must-know social media marketing tips:

Create a killer portfolio

Your portfolio is one of the most important tools you have to win freelance clients. Make sure it’s up-to-date and showcases your best work. If you don’t have any previous work to showcase, consider doing some pro bono work or taking on small jobs just for practice before accepting larger ones to build up your social media portfolio.

The more you put yourself out there, the more opportunities you’ll have to land freelance clients. Include examples of your best work, whether that’s a social media campaign you developed and executed or a blog post you wrote that received a lot of engagement.

Get involved in relevant online communities

As a freelancer, one of the most important things you can do is get involved in relevant communities.

There are numerous social media groups and forums where professionals congregate to discuss industry news, share tips and advice, and network with one another. Getting involved in these communities can help you stay up-to-date on industry trends, learn new skills, and make valuable connections that can help you in your SMM career.

Develop a strong personal brand

Personal branding is essential for any freelancer, but it’s especially important for social media managers. Think about what makes you unique and what value you can offer to clients. Then, make sure your social media profiles reflect this. Use professional photos, update your bio to highlight your skills and experience, and be consistent with the message you’re trying to communicate.

While being a generalist can be helpful early on in your freelancing career, it’s important to eventually develop a niche. This will help you attract higher-paying clients and be more successful in your role.

Think about the type of clients you want to work with and the industries you’re most interested in. Then, build your brand and portfolio around that. specialize in a specific social media platform or marketing strategy.

Stay organized

As a freelancer, you’ll be wearing many hats and working on a variety of projects at any given time. It’s important to stay organized and keep track of all your clients, deadlines, and deliverables.

There are several project management tools available that can help you stay on top of everything. Find one that works best for you and your workflow, and make sure to use it religiously. Staying organized will not only make you more efficient, but it will also show potential clients that you’re a professional who can be trusted to get the job done.

Capture a wider audience with advertising

Social media is a great marketing tool that connects you with countless potential customers. However, one of the biggest problems is the sheer amount of people and businesses that are on here. Luckily, there is a way to cut through that noise.

Welcome to social media advertising.

One of the best ways to stay ahead of the curve is to use social media advertising in your SMM career. By using social media advertising, you can reach out to potential clients and customers that you might not otherwise be able to reach. Additionally, social media advertising allows you to target specific demographics and interests, which can help you attract the right kind of clients and customers.

By following these tips, you'll be well on your way to becoming a successful freelance social media manager. Just remember to always stay organized, remain up-to-date with the latest trends, and monitor your analytics closely.

Launch your SMM career on HYVE

HYVE is one of the best freelancing platforms to launch your career as a freelancer and discover social media marketing jobs from home.

HYVE is community-governed and fully transparent, being built on constant community feedback, a unique feature compared to other platforms. Besides the chance to quickly find clients, the main motivation for any freelancer to register on HYVE is getting paid on time for the job. The task or job will be registered on-chain, with the amount agreed upon between parties will be stored in an escrow on the blockchain.

Set up your freelancing profile to showcase your skills, experience, and desired pay rate to clients.

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What is a freelance social media manager?