The art of pitching
In the freelancing world, your ability to pitch your services effectively can make or break your career. Whether you have been in the game for some time or you're a freelancing newbie, knowing how to present yourself and your work to potential clients is critical to success.
The art of pitching is more than just explaining what you do — it's about crafting a compelling narrative that captures a client's attention, establishes trust, and demonstrates why you're the best person for the job.
Our platform is designed to help freelancers not only find projects but thrive in their work, allowing you to build a detailed profile that shows off your skills and past experiences.
If you’ve been freelancing for any amount of time, you know that landing a project isn’t always about being the most skilled — it’s often about how well you can present yourself.
Why, you might ask? Simply put, freelancing involves fierce competition. Every project you apply for could have dozens, if not hundreds, of other freelancers vying for the same role.
Stop being a robot - just be yourself
While professionalism is key in any business interaction, it’s equally important to infuse a degree of personality into your pitch. Clients are human beings, they want to hire someone they can relate to and communicate with easily, not just a faceless professional.
Many freelancers fall into the trap of adopting overly formal or robotic language in their proposals. While it's essential to be clear, concise, and professional, it's just as important to show that you are approachable and easy to work with.
Freelancing often involves close collaboration, and clients appreciate knowing that the person they hire is not only competent but also someone they can build a relationship with.
HYVE tips to help you succeed:
- Humanize your pitch to make it feel less like a business proposition;
- Show enthusiasm for the project you are working on;
- Instead of using stiff language, imagine you're having a professional conversation with the client.
Make it about the client - not about you
One of the biggest mistakes freelancers make in their pitches is focusing too much on themselves instead of the client. While it’s essential to demonstrate your skills and experience, clients care more about how you can solve their problems. Your pitch should focus on their specific needs and how your expertise can address them.
Clients are not merely interested in what you can do; they want to know how what you offer will benefit them. Shifting the focus from “I” to “you” immediately makes your proposal more relevant and shows the client that you’re prioritizing their success over simply promoting your qualifications.
End with a clear call to action
Now that you've demonstrated your understanding of their needs and offered tailored solutions, guide them toward the next steps. Whether you suggest a follow-up meeting, invite them to review your portfolio, or ask for a confirmation to start the project, make it easy for the client to move forward.
Clients appreciate working with freelancers who demonstrate leadership and take control of the process in a structured way.
A strong call to action conveys that you’re prepared to move forward and eager to help the client achieve their goals. By laying out the next steps clearly, you remove any uncertainty or hesitation on their end, making it easier for them to say yes to working with you. It reassures them that you have the initiative to take the project seriously and drive it to success.
Next up for HYVE
Before we will head into HYVE's overhaul and rebranding, we will implement the some features of the First and Second Era that improve the freelancing experience and create a more streamlined collaboration process.
As more and more people are heading solopreneurship and freelancing, we are witnessing innovative ways in which people are trying to win over clients. We'll post more blogs on how to become a better freelancer, while the platform is evolving.